# 09: A relaxed approach to hitting the first $1M + 912.5k followers on TikTok w/ Jessica Hawks
When I first started my online business (a decade ago!) I used to have this one niggling fear that stopped me from doing my job more times than I can count.
It was the fear that I wasn’t “professional” enough to be a business coach. Cue all of the images of corporate America with their tweed jackets and conservative slacks. I tried that life, and it wasn’t for me. So I couldn’t figure out how to find the happy middle between being me and being who I thought you wanted me to be.
"Is my hair brushed? Can I wear these jean shorts? Will people care if I’m still in my bathing suit cover-up after swimming with the kids?"
The thought of a polished Amy Porterfield pops into my head, with her scripts and ironed shirt tucked neatly into her probably very clean pants while I’m over here scraping some crusty baby food off the front of mine.
“Should I do it? What will they think? Will they take me seriously? I hope so…because this is all I got.”
These are the real thoughts I had before I came to the conclusion that actually, the people who come to me like me because I’m me. They feel comfortable taking off their mask because they see me taking off mine. And sometimes it ain’t pretty. But the point of what we do as mentors isn’t to continue building a facade, it’s to break it down so others feel inspired to do the same.
My friend (and basically neighbor), Jessica Hawks, has built her massive online presence and multimillion-dollar business around what makes her most unique, not what might help her fit in.
This episode is jam-packed with ideas for how to show up more authentically online as well as how to find your niche (the people who want what you’ve got in the way that you have it), plus super simple strategies for how to use TikTok to expedite the process of finding your fans. It’s crazy good.
I hope you love today’s episode as much I did!!
Muah!
Dana
Connect with Dana HERE and Jessica HERE and tell them what you loved most about this episode and what resonated deeply.
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